Demand Generation

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Webinars and Seminars

This service addresses relevant use cases of a particular solution, and is customizable to meet your particular vertical targets and go-to-market approach. Fast Lane expert facilitators work with you to tailor the message, and then deliver the webinar authoritatively, representing your organization. Awareness webinars help generate interest with your customers as they just begin to consider engaging with your organization with regards to a particular offering or solution. 


Our solution experts bring your solution message to your customers through a roadshow program, typically 1 day in length (business decision makers typically attend the morning session while technical decision makers typically attend the morning and the afternoon sessions). The roadshow deliveries are tailored to your customers business and technical decision-makers, focusing on connecting your solutions capabilities to common customer care-abouts and desired business outcomes. The goal is to educate multiple stakeholders, influencers and your customers about the possibilities, creating internal excitement and dialogue that can lead to furthering the sales cycle.

Test Drives

The Test Drive program is an essential component of our sales acceleration services, allowing vendors, resellers and system integrators to demonstrate the value proposition and ROI of their solutions to their key customer accounts. A Test Drive (or proof of concept event) provides technical decision makers with a deep-dive into use cases and solutions that provide a rich and rewarding learning experience. When you attend a Test Drive, we address all of your customer’s potential questions and concerns so your customers will have an appreciation of the operational and business value that can be achieved by implementing your solutions. In other words, a Test Drive is a means of closing sales through learning.

What's Stirring in the
Brains Of Our Experts

Digital Transformation Specialist

Zaki Mohammad

Chief Transformation Officer

My Technology Perspective

Zaki's unique decades long career evolution starting as an Accountant, CCIE certified Systems Engineer, Solution Architect, Entrepreneur, Instructor, Course Developer, Conference Speaker, Data Scientist and AI subject matter expert leading successful consulting and project engagements.

Digital Transformation Specialist

Kimberly Watson

Director of Development and Programs

My Technology Perspective

Kimberly has been programming and database-ing since the days (and nights) of Skittles and Jolt Cola. After years helming her own business developing technical software, her focus shifted to technical training and content development to help learners quickly adapt to an increasingly digital world.

Free Resources and Tools to help
with your Digital Transformation

Resources | Insights


IoTBuild | March 27-28

Join us as we head to IoTBuild as they present tried and tested end user case studies and hosts candid, open discussion.